This week sees the start of production for the new, fifth generation MINI Cooper at the home of MINI, Plant Oxford.

Associates at MINI Plant Oxford were joined by Head of MINI, Stefanie Wurst for a special on-site event in which the first three-door model was driven off the production line by Charlie Cooper, grandson of the legendary John Cooper, whose heritage inspired the Cooper moniker.

Commenting on the start of production, Stefanie Wurst, Head of MINI said: “This milestone underscores the commitment to our roots while propelling us into a dynamic future of driving. Plant Oxford is the heart of the MINI brand, and today, as we witness the birth of this new chapter, we renew our pledge to craftsmanship and the thrill of motoring.”

Dr Markus Grüneisl, Head of Plants Oxford and Swindon, said: “We are delighted to welcome the new MINI Cooper to our lines in both Oxford and Swindon. The new MINI Cooper is an incredibly important car for our team and UK manufacturing. We are proud to produce this iconic car, loved all over the world.”

The new MINI Cooper will be priced from £22,300 RRP with first customer deliveries in mid spring 2024.